The Impact of Service Quality, Experiential Marketing, Brand Image, and Perceived Value on the Behavioral Intention of Purchasing the Peripheral Products - An Empirical Study of Starbucks in Japan
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 104 === This model discusses whether three constructs--service quality, experiential marketing, and brand image positively affect perceived value, and these three constructs indirectly and positively affect the behavioral intention of purchasing the peripheral produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7p52jb |