| Summary: | 碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 104 === This research is for the purpose of understanding the life insurance company agent to the commercial long-term attendance danger the cognition manner which pays by the material. In the year 2016 at the Shin Kong Insurance Company a survey was conducted with the agent for the research survey groups, sends out 400 questionnaire, take from arranges “the life insurance agent to pay the cognition manner questionnaire to the commercial long-term attendance danger by the material object” as the tool, recycling effective questionnaire altogether 342, the returns-ratio reaches 85.5%. Therefore, obtained material for a long time pays the cognition manner by the mean value difference test different sex life insurance clerk to the trade according to the danger by the material object the difference. By the single factor variance analysis test disparity in age, the marital status, the service period of service, the education level life insurance clerk pays the cognition manner to the commercial long-term attendance danger by the material object the difference significance.
According to the research results we sorted out the following two conclusions.
First,The life insurance company clerks pay the cognition manner score to the commercial long-term care insurance by the material object to be situated between between 2.89 and 3.66, but the overall mean value is 3.46. Its score mean value height is in order:
1.Care content (M=3.57) 2.Care methods(M=3.54)
3.Insured (M=3.49) 4.Statutory system (M=3.45)
5.The financial burden (M=3.35).
It can be seen the life insurance company salesman type of long-term care business of insurance payment in kind of the average degree of cognitive attitude,
Care Content" highest "financial burden" minimum.
Second, The different background variable life insurance company clerks pay difference of situation the cognition manner to the commercial long-term care insurance by the material object to be as follows:
1.The different sex life insurance clerk pays the cognition manner to the commercial long-term care insurance by the material object, not remarkable difference. Only care method to have the remarkable difference, the masculine life insurance company clerk's cognition manner is higher than the feminine life insurance company clerks
2.The different marital status for life insurance company clerks that pay the cognition manner to the commercial long-term care insurance by the material object to have the remarkable difference. Have the highly remarkable difference in the statutory system and the overall manner, moreover, the financial burden and care method also to have the remarkable difference.
I.Likewise, the unmarried life insurance company clerks pay the agreement to the commercial long-term care insurance by the material object to be higher than the married life insurance company clerks.
3.he different age of life insurance company clerks pay the cognition manner to the commercial long-term care insurance by the material object to have the remarkable difference. In which and care method in the insurance object aspect to have the highly remarkable difference.
4.The different education level of life insurance company clerks pay the cognition manner to the commercial long-term care insurance by the material object to have the remarkable difference. Statutory system, insured and care methods have highly obviously.
The different seniority of life insurance company clerks pay the cognition manner to the commercial long-term care insurance by the material object, not remarkable difference.
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