Business Plan: Thai Lunchbox in Taiwan

• Main Authors: Pruekwattanachai, Pattie, 林如娟
• Other Authors: Chang, David
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/25354156175617035778

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 104 === What is for lunch today? It is a normal question for everyone, but particularly for office workers who have limited choices, busy schedules and do not want to eat outside. People mostly think about a lunchbox as the first option since it is convenient, especially a delivery service that provides food to the door. But what kind of lunchbox do they want to order? There are more than fifty traditional Chinese lunchboxes in service with the same style of fried pork or grilled chicken with small three side dishes. What can be more boring than this? That is why we think that Pinto will be the best alternative for many customers in the market. The business idea is introduced to combine the original lunchbox concept with unique Thai food and the new concept of making food for happiness through the food presentation. Pinto is a brand of our delicious Thai lunchbox which sells high quality food and focuses on the art of food through packaging as an aim to bring customers a new experience. Our primary target is office worker around Xinyi district in Taipei City. In addition, the management team is consisted of experienced and knowledgeable people who have determination and passion to drive business to achieve goals and objectives. The total capital requirement to launch Pinto is NTD 2,000,000. Due to our business model focuses on delivery food without an actual restaurant, we save money on location and store decoration. As the demand increases in the market and the product differentiation, we expect to have a return of profit in the first year of operation and gradually gain higher net income in the years later. Our intention is to have a definitive business, financial, and marketing plan that not only serves our need for capital financing, but is utilized as our daily business roadmap. In the long term plan, we believe that food delivery service is a popular trend and will still have a huge potential to grow in the future. In the first four years, we will focus on Taipei and New Taipei City where there is high density of office workers and a huge demand for lunchboxes. Next stage, we would like to expand to other cities that share the similar lunchbox culture, such as, Shanghai, Beijing and Tokyo.