A Relation Study of Market Orientation, Core Competence and Quality of Private Preschool in Taipei City

• Main Author: 鍾玉婷
• Other Authors: 湯志民
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/83844370881700798397

碩士 === 國立政治大學 === 幼兒教育所 === 104 === This study adopts questionnaire survey method. A total of 173 usable questionnaires were collected from 173 administrators of private preschools in Taipei City. The measurement tools are fourfold: 1. preschool organization characteristics; 2. Chung (2011) market orientation scale; 3. Chung (2011) core competition scale and 4. Hsu and Liu (2006) preschool quality scale. The main conclusions of this study are fivefold: 1. Administrators of private preschools in Taipei City have high perception towards market orientation, core competition and quality of preschool. 2. Within Taipei City private preschools there are no significant differences, neither due to the administrator’s professional background nor the type of preschool. There are however, significant differences due to other organizational characteristics such as the administrator’s age, their level of education and administrative experience, the perpetuation and size of the school, and the student to teacher ratio. 3. Significant positive correlation existed among market orientation, core competition and quality of private preschool in Taipei City. 4. Market orientation and core competition can predict quality of private preschool in Taipei City. 5. Core competition did have the significant mediated effects of market orientation on quality of preschool.