The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product

The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product

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碩士 === 國立政治大學 === 國際經營與貿易學系 === 104

Bibliographic Details
Main Authors: Hsu, Yu Hsin, 許鈺欣
Other Authors: Chiou, Jyh Shen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/hgkqxg
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spelling ndltd-TW-104NCCU53210112019-05-15T22:53:04Z http://ndltd.ncl.edu.tw/handle/hgkqxg The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product 通路價格整合與銷售檔期對於品牌態度和購買意願之影響 Hsu, Yu Hsin 許鈺欣 碩士 國立政治大學 國際經營與貿易學系 104 Chiou, Jyh Shen 邱志聖 2016 學位論文 ; thesis 63 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 國際經營與貿易學系 === 104
author2 Chiou, Jyh Shen
author_facet Chiou, Jyh Shen
Hsu, Yu Hsin
許鈺欣
author Hsu, Yu Hsin
許鈺欣
spellingShingle Hsu, Yu Hsin
許鈺欣
The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product
author_sort Hsu, Yu Hsin
title The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product
title_short The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product
title_full The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product
title_fullStr The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product
title_full_unstemmed The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product
title_sort impact of omni-channel price integration and promotion period on brand attitude and purchase intention － the case of skincare product
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/hgkqxg
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