Online to Offline: The Influential Factors of Purchase Intention
碩士 === 國立政治大學 === 國際經營與貿易學系 === 104 === The fast growing of E-commerce has threatened the brick and mortar model. Recent studies show that most of revenues would be nevertheless generated in the brick and mortar channel in the future. The important truth is that consumers’ offline purchase decisio...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74414826177969054643 |