3D printing applications and channel marketing strategy

• Main Authors: Yung-Jui Lin, 林永瑞
• Other Authors: Jeffery Y. P. Chi
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/44268216622011853464

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 104 === We can say that, the applications and the development of 3D printing is changing with each passing day. 3D printing has been rapid evolution and changed by the vigorously promote of American president Barack Obama since 2013, all kind of innovative changes is continue to be published. Brands, printers, materials and industrial applications have continued breakthrough, this achievement is really amazing for all of us. We can’t limit and predict the future of this technology. The trend of using hardware and entities material was substantial growth, but the profit must be gradually decreased after relative quantification. If we integrate the hardware, material, software, entities platform and O2O platform, we would get opportunity to research and build a new market. This research listed ten of the main applications of 3D printing, it contains their lifestyles, recreations, army, medical and robot, etc. The characteristics of the markets of 3D printing is included that, small amount of diversity, simplified production, reduce investment risks, customized advantage and without mold cost. Base on distributor niche points interest to analyze the business model of this industry. Under the existing entities distribution mechanism, setup three O2O platforms just like designer, output service center, gallery and used crowdsourcing internet to promote these platforms, innovative business model, create win-win. Distributor of computer margin is low to except, it’s really a challenge to the industry. The emphasis of this research is integrated 3D printer applications and introducing new distribution channels strategy, we hope this study can be used to others industry market, together out of this meager profit age.