The Study of Construction Company Strategic Transformation Under Government House Control Policy- A Study of Changer Construction Co.,Ltd.

• Main Authors: Kuo, Chia Chang, 郭嘉昌
• Other Authors: Chi, Yen Ping
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/akm98u

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 104 === 　　Taiwan's booming economy led to the prosperity of the real estate market before 2010. Prices for real estate in Taiwan's market continue to rise, leading to widespread social concern. In order to prevent the burst of real estate bubbles and restrain the effect of high prices, the government adopted a series of housing policies, hoping these measures could stabilize market prices and ease the upward trend of housing prices. 　　Relevant government units then actively introduced responsive policies after 2011, such as the imposition of the luxury tax, and the implementation of registering the actual selling price of real estate, etc., in the hopes that the real estate industry would be clear and methodical in the future. The implementation of these policies will certainly be a serious assault on the real estate industry. While the real estate industry is undergoing severe challenges and facing many difficulties, how the construction companies should transform, and what role the Real Estate Development Association should play are of particular concern. 　　Through citation analysis and market data, this study discusses how the construction companies should transform in response to a changing environment. According to the research result, in the face of changing market economic trends and the risks posed by the real estate industry, construction companies could transform in a progressive way. By merging with hotels and investing in newly-built hotels, they could avoid the bottleneck of the market and generate cash flow. The Real Estate Development Association accompanied the construction companies through both the peak and bottom of prosperity, doing its best to help construction companies face difficulties. 　　Faced with the trends of this environment, as well as changes in the laws and decrees, the Real Estate Development Association must keep abreast of real-time information, reinforce monitoring and pre-warning analysis. It must perform proactively and play a coordinative and communicative role with the government, as it seems relatively more important. In addition, it must assist each construction company duly, not only to build cohesion within this industry, but also to enable the Real Estate Development Association to grow and prosper even more.