Linking Entrepreneurial Creativity to Profit: The Influence of Entrepreneurial Experience, Opportunity Recognition and Risk-Taking in creative industry

• Main Authors: Li-Heng Tsai, 蔡立恆
• Other Authors: Ming-Huei Chen
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/96387541250211950552

碩士 === 國立中興大學 === 科技管理研究所 === 104 === Even though the entrepreneurship literature places much emphasis on opportunity recognition, little is known about how entrepreneurs actually recognize opportunities. “How to find the opportunities and make the profit from these opportunities” is difficult question for creative entrepreneurs. In this question, entrepreneurial creativity, entrepreneurial experience and risk-taking play the important roles. This thesis investigates the moderating effect of entrepreneurial experience and risk-taking on the relationship between entrepreneurial creativity and profit. Taiwanese entrepreneurial firms in creative industries are included in the target sample. Questionnaires were sent to the general manager or owner of each creative firm through postal mail with a cover letter indicating the purpose of this study as well as providing an instruction for filling in the questionnaire. After the three waves of survey and elimination of incomplete responses, 263 valid questionnaires have been collected. Result find that entrepreneurial creativity has positive impacts on opportunity recognition. But the entrepreneurial experience will decline the positive influence between personal creativity and opportunity recognition. And opportunity recognition has positive influence on profit and risk- taking will strength this relationship. So opportunity recognition is really important for creative entrepreneur, and Risk-taking also play the important role in this process. Findings give two suggestions for creative entrepreneurs. First, when they need to find the new opportunity, they should more rely on their personal creativity than the experience to help they find the good chance to develop their new business. Second, when they find the new opportunity, they should be more willing to take the risk. Under the uncertainly environment, they should catch the chance to develop their new business and make a great profit in creative industry. This paper approves the entrepreneurial creativity in finding new opportunity and highlights the importance of risk-taking to make they reach their financial goal (Profit).