Constructing Management Opportunities Grid and Exploring Core Competence of LongSun Design Company

• Main Authors: Sheng-Guo Yu, 尤勝國
• Other Authors: Yu-Ching Chiao
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/55546957196359994490

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 104 === The purpose of this study is to understand the importance and satisfaction of the core competence of comprisesvia discussion and demonstration, and to find the future core competence and direction for development. Since 2012, almost all forms of economics have been surrounded with the topic-- online shopping.Especiallysince 2014 or 2015, the operation conditions of brick and mortar stores have been declining. Topics for future development of retail business such as the Internet, O2O are springing up like mushrooms.Industries like designing, and engineering, which seem very traditional, are actually influenced by the trend, thus having an impact on companies’ revenue. Facing the influence of the wave, companiesrethink how to make adjusting tofuture forms for companies. In order to survive among theenterprises,this study will start from the core competence of the corporation, and then make further discussions step by step with a view to enhancing the core competence of the company, and to offering the precise directions for future development. Price, profession, speed of the reaction, and the integrality of the enterprise are the four factors comprising this study. In the study, I adopt the sample survey method and got sixty-seven valid questionnaires through sample surveying in the five districts in the East China, North China, South China, Central China, and North-East China by summarizing the most valuable twenty-two services of the engineering company in order to understand the customers’ satisfactions and to obtain the missing information items. Also, based on the management opportunities grid, we can probe into and discuss the directions for future improvement of the corporation step by step.