| Summary: | 碩士 === 國立勤益科技大學 === 資訊管理系 === 104 === The investment of research and innovation in a company has already become a prerequisite to improve profitability for industrial competition, so all companies execute the same strategy for the launch of a product which is differentiated and guide the market demand to lead the industry. At the same time, reducing labor, material and management costs must have been performed in a company too, because price to win has continued to be carried out in the same traditional way of competition. In order to allow enterprises for sustainable development and profitability, it is the only way to introduce automation to achieve the above objective. Nowadays, every industry has accelerated investment in building automation including all processes from manufacturing to packaging & shipment. The current companies have been doing the management of operation by the electronic network. The higher a company’s degree of the electronic network is, the more helpful it is to introduce automation. In addition, that employee engages the enhancement of automation is often designated as the focus of the performance appraisal. These are all leading to the increase of automation needs and creating the relatively strong demand for automation equipment industry. However, automation equipment industry as other industries also have to face the competition in the market, it must make a difference to improve competitiveness. And automation equipment companies have to set the execution policies from the points of serving customers to achieve their satisfaction too. To increase market share and to raise profitability, a company must have a great executive ability to achieve its goals, and the fundamental source of corporate competitiveness will be maintained by corporate culture.
This research studies the causal relationship between the growth of company performance and two aspects : innovative R&D investment and customer service improvement in automation equipment manufacturers. First, we discuss the effect of corporate strategy and culture on employees engaged in R&D and the product design targets to achieve customer satisfaction and business. Then we analyze the effect of innovative R&D on the performance growth of a company by setting the accurate target of products through fitting customer demand. In the study, three well-known domestic manufacturers of automation equipment were investigated, and respondents were divided into R&D, sales, customer service, manufacturing and management. The questionnaires were analyzed and compared extensively, and then recommendations were made according to its conclusions. The results of this research show that corporate strategy and culture has a positive significant effect on employees engaged in innovative R&D capability, and good customer service can make the target of products be set accurately. Both will apparently increase company performance. Finally, this study suggests that if an automation equipment manufacturer wants to achieve performance improvement, it must set a clear corporate strategy, strengthen the capacity of innovative R&D and meet the customer need service. A company with good corporate culture as a driving force can make practical products that are affordable and match customer needs.
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