A Study on Probabilistic Selling with Consideration of Risk Attitudes of Customers
碩士 === 國立成功大學 === 工業與資訊管理學系 === 104 === Firms use new marketing strategies, such as a probabilistic selling strategy, rather than traditional marketing ones in the current competitive market. Under the probabilistic selling strategy, a retailer adopts probabilistic selling strategy by using the exis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66429305292854180133 |