A Study on Two-Stage Customized Bundling with Consideration of Customer Heterogeneity and Self-Selection
碩士 === 國立成功大學 === 工業與資訊管理學系 === 104 === The rapid growth of commerce and intense product competition enable firms to use various promotion strategies. Bundling strategies have been extensively used in practice. Firms combine two or more products into a bundle and sell bundles at a discounted price t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98658082748955999956 |