The Effect of Green Attributes on Purchase Intentions-Brand Perceived Value as Mediating Variables
碩士 === 國立成功大學 === 企業管理學系 === 104 === Green product consumption is growing rapidly over these years, and green marketing is also a strategy which commonly used by firms nowadays. According to previous research, some scholars stated that green marketing would cause positive influence on brand, while o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dwh9pe |