| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 104 === Nowadays, business and service industries become the primary development in economics environment, taking the place of traditional industry in algricultural society and technology industry in 20th centry. Economics developmnet gives a rise to new promising business district but also leads to decadency of old central business area. Without proper management in old central business areas, where brings into many idle spaces and wreckages. To rescue the decline areas in cities and countries, urban regeneration program is under construction by different ways.
The research is focus on the re-construction strategy of Tainan Jeng Shing cultural creative business area by qualitative method. To investigate how the old business district developes by marketing paradigm Value co-creation strategy in each re-construction period. To analyze the interaction between five main factors: management structure、resources、process environment、co-production、perceived value of value co-creation modle.
In conclusion, value co-creation strategy completely put into Tainan Jeng Shing cultural creative business area by implementing cultural activities and publishing cultural products, which strengthens integrated community development establishment, successfully facilitats the growth of localization and globalization in cultrural creative industry.
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