Investigating the Strategies of Taiwan’s Tea Retailing Brands and Customer’s Brands Experiences Sharing in Blogs.

碩士 === 國立暨南國際大學 === 國際企業學系 === 104 === Drinking tea is executed for a long time in Taiwan.Drinking tea is a part of people's life. According to the statistics from Agriculture and Food Agency, Council of Agriculture, Executive Yuan, Taiwan's domestic demand of tea is roughly 40,000 ton...

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Bibliographic Details
Main Authors: Chiu,Shi-Chi, 邱詩琪
Other Authors: Sher,Peter J.
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/78474238872357155671