A Survey Study on Consumer Buying Behavior and Using Habits- A Case Study of Soft packaged tissue in Taiwan

• Main Authors: CHANG, FU-CHIH, 張復志
• Other Authors: 林欣美
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/dcjx3u

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 104 === The purpose of this study was to realize the general consumers’ habits by using soft packaged tissues and to investigate the situation of harmful compositions due to package printing ink. In order to effectively reach the research goal, first we did literature reviewing to our variables aim to establish the theoretical framework. Then according to this framework we developed our questionnaires. Total 1156 valid questionnaires were returned; confirmatory factor analysis, percentage statistic, Chi-square analysis and data crosstab were used for the statistical analysis. According to the research results and purposes we generalized the following conclusions; each consumer uses 17 packaged tissues (about 0.6 centimeters) every day and the total amount of using packaged tissues from the whole consumers in Taiwan can be stacked to 322 bases. Packaged tissues are mostly used in wiping mouths. Adults are the most commonly used groups, while infants and children are the second commonly used groups. Price is the main reason when consumers are purchasing the packaged tissues. Kleenex is the major brand preference when consumers are purchasing the packaged tissues. Consumers consider hypermarkets as the main purchasing places for package tissues. Consumers consider hypermarkets as the main message tract for package tissues. The frequency for consumers to buy package tissues is one to less than two months. The amount of package tissues that consumers mainly purchase are one to two bunches. Over 68% of consumers don’t know the packaging contains hazardous substances. Over 83% of consumers considered not buying the package tissues whose packaged ink were fallen off the pack. Over 78% of consumers considered buying the package tissues if the packaged ink won’t fall off the pack. Over 63% of consumers realize packaged ink will harm human bodies. According to the conclusion, we brought forward our research suggestions as follows. Package tissues were closely attached to our daily lives and would have a great impact to human bodies, especially from mouths, noses and other private areas. Our government should develop further laws and regulations according to the packaging products. If a new brand of package tissues wanted to appear on the market, they should have their own specialties and characteristics. Hypermarkets should be considered the places to sell package tissues. About the research limitations and further researches; we suggested one should use qualitative research to verify. One should add more variables to enrich package tissues’ relevant factors.