| Summary: | 碩士 === 國立體育大學 === 管理學院 === 104 === The service in fact should be equal to the product value. Hence the concept of this study could easily understand that the difference that tea to be sold in different resort that brings different purchase power. There are total 448 questionnaires were sampling the person with the hobby of drinking tea or buying tea through interception systems. Use statistical software SPSS 19.0 for windows to analysis descriptive statistics, reliability, independent sample T-test, one-way analysis of variance and design of experimental to validate, furthermore, the famous level of tea as a noise effect. The results could be found that :（1）The purchase power of the tea has stronger willingness in famous resort.（2）Also The purchase power of the tea has stronger willingness in local manufacture place.（3）For the same tea in the non- tea producer, consumer has stronger willingness in better image and competitiveness of the city.（4）Higher popularity of tea increases total effectiveness in famous place, otherwise it is not increase.
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