A Study of the Business Model for Smart Tourism Platform

• Main Authors: HSIEH, CHIN-JU, 謝謹如
• Other Authors: MOU, CHUNG-FU
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/n2xdch

碩士 === 國立體育大學 === 體育推廣學系 === 106 === In the rapidly changing background of technology development, smart tourist platform has used new ICT technologies to provide a travel experience service to meet the needs of tourists, comparing to early simple tourism website. However, the competitive environment and the needs of passengers both are dynamic and fast-changing. Therefore, it is very important for business operators to set up a good business model in order to maintain and enhance the platform's competitive advantage. This is also the purpose of this study. In this study, it takes the business model canvas, which is proposed by Osterwalder and Pigneur, as the theoretical basis, and also takes tourism platform for the research. In addition to, it uses document analysis and depth interview to understand the development of the situation and the problems, to propose the solutions. After integrating the information of many interviews, the study found that the current problems of the smart tourism platform are the consumer's payment habits, the financial regulations, the closed ecological chain, the ineffective integration of administrative regions, and the lack of strong marketing strategies.This study recommends that the government can step up the urban infrastructure and integration of resources, and also speed up to loosen the relevant laws and regulations of cash flow. Moreover, it also recommend that the government can provide incentives, such as tax deductions or funding expansion, in order to encourage business operators to share their business information and join the smart tourism platform.Moreover, the research shows that organizational efficiency can be created through the effective integration of internal resources, the cooperation among teams, and the integration of resources with partners in different fields. According to the results of this research, the following suggestions are: (1) Increase the platform differentiation to highlight the platform uniqueness. (2) Deeply differentiate the market to accurately develop segment marketing strategies. (3) Establish a powerful tourism platform by developing a consensual team, a wealthy partnership resource, and a supportive force from the government. (4) Actualize the costs incurred in each process, and try various charging modes to increase the organization's profit.