Business Models of a Software Independent Design House for Smart TV – A Case Study of EnacTek Inc.

• Main Authors: Leu, Perng-Huei, 呂鵬輝
• Other Authors: Huang, Shihping Kevin
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/yxamau

碩士 === 國立交通大學 === 企業管理碩士學程 === 104 === The thesis is aimed at a software independent design house (IDH), EnacTek Inc. as a case study for purposes of digging and evaluating its successful business models and shared revenue architecture from the booming connected TV or smart TV marketplace in the digital TV ecosystem. Compared to the conventional supply chain and value chain from the upstream to downstream value-added step by step or tier by tier, this case study is expected to provide another application perspective of cost and dynamic resources utilization-based channel on the value chain of smart TV to supply a new comer, software IDH in this ecosystem and another rapid growing cluster of Internet of Thing (IoT) and Industry 4.0 for reference of a successful business model with shared revenue concept framework.