Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing
碩士 === 國立交通大學 === 傳播研究所 === 104 === The bloom of SNS drives the change of social pattern of people and highlights the importance of impression management. The real-name system of Facebook brings about the problem that how to face the imagine audience between online and offline context. This research...
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ndltd-TW-104NCTU53760052017-09-15T04:40:14Z http://ndltd.ncl.edu.tw/handle/85238454191994386904 Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing 情境崩解是禍還是福?從情境崩解觀看Facebook使用者之印象管理策略 林書妤 碩士 國立交通大學 傳播研究所 104 The bloom of SNS drives the change of social pattern of people and highlights the importance of impression management. The real-name system of Facebook brings about the problem that how to face the imagine audience between online and offline context. This research probes how Facebook users' different personalities influence privacy control settings and impression management when under context collapse. Besides, this research considers imagined audiences as variable to investigate the relationship among imagined audience, privacy concern and privacy setting control. Structural equation model is used as research method and found that when users' imagined audiences get more, he/she will have more privacy concern and privacy setting control. There is privacy contradiction in this research. Although people have privacy concern, they still choose to present themselves on SNS. When highly affinity-seeking Facebook user using the modeling strategy, he/she will have privacy concern first. This shows that social privacy concern mediates the relationship between affinity-seeking and modeling strategy. 林日璇 2015 學位論文 ; thesis 100 zh-TW |
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碩士 === 國立交通大學 === 傳播研究所 === 104 === The bloom of SNS drives the change of social pattern of people and highlights the importance of impression management. The real-name system of Facebook brings about the problem that how to face the imagine audience between online and offline context. This research probes how Facebook users' different personalities influence privacy control settings and impression management when under context collapse. Besides, this research considers imagined audiences as variable to investigate the relationship among imagined audience, privacy concern and privacy setting control. Structural equation model is used as research method and found that when users' imagined audiences get more, he/she will have more privacy concern and privacy setting control. There is privacy contradiction in this research. Although people have privacy concern, they still choose to present themselves on SNS. When highly affinity-seeking Facebook user using the modeling strategy, he/she will have privacy concern first. This shows that social privacy concern mediates the relationship between affinity-seeking and modeling strategy.
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林日璇 |
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林日璇 林書妤 |
author |
林書妤 |
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林書妤 Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing |
author_sort |
林書妤 |
title |
Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing |
title_short |
Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing |
title_full |
Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing |
title_fullStr |
Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing |
title_full_unstemmed |
Is Context Collapse a Curse or a Blessing? The Impression Management of Facebook Users in Context Collapsing |
title_sort |
is context collapse a curse or a blessing? the impression management of facebook users in context collapsing |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/85238454191994386904 |
work_keys_str_mv |
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