| Summary: | 碩士 === 國立交通大學 === 運輸與物流管理學系 === 104 === In recent years, the cruise industry is booming. With the saturation of American cruise market, the development focus of the cruise industry is gradually moving to Asia, which is the cruise emerging market. In 2015, there are 660 thousand passengers pass in and out in Taiwan, which has grown three times as in 2007. Although a large number of cruise in Port can revitalize the economy and promote tourism development to the Port City, too many tourists will also have a negative impact on Port City. To investigate the impact of the cruise docking in the Keelung city is the main purpose of this study.
The study is based on DPSIR model, and establishes the impact indicator of the cruise ship on the port city and the comprehensive indicator. We use the Keelung Port as an example to explore the feasibility of indicators and propose the impact mechanism of the cruise ship entering the port to analysis the case which there has been several cruises in the port whether adding a new one or not. Finally, the study builds the traffic light as the reference for judgment.
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