The Relationships of Corporate Social Responsibility and Organization Attractiveness: The Mediation of Expected Need Satisfaction

• Main Authors: Chung, Yi-Ching, 鍾沂靜
• Other Authors: Wang, Yau-De
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/h349fc

碩士 === 國立交通大學 === 管理科學系所 === 104 === As our society is becoming more aware of the importance of business ethics, corporations start to realize the influence of corporate social responsibility (CSR) on their attractiveness to their potential future employees. The main purpose of this research is to investigate the influence of corporate social responsibility (CSR) on job seekers’ perceived organizational attractiveness and the mediation effects of expected need satisfaction on the CSR--attractiveness relationship. We hypothesized that the better a company’s image of corporate social responsibility, the more attractive the company will be to its job seekers. Also, the effects of CSR on the attractiveness will be medicated by the expected need satisfaction of the job seekers. Job seekers will expect more opportunities for satisfying their basic needs in corporations with a better image of CSR and the expectation will enhance the attractiveness of the corporations. We collected data from job seekers through the administration of on-line questionnaires. The results from our data analyses showed that there were significant positive correlations between CSR and organizational attractiveness, between CSR and expected need satisfaction, and between need satisfaction and organizational attractiveness. And also, the expected need satisfaction mediated the effects of CSR on organizational attractiveness.