A Study of the Strategy of Joining an Airlines Alliance in the Greater China Area

• Main Authors: Li, Mu, 李牧
• Other Authors: Chiang, Chi
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7b36uk

碩士 === 國立交通大學 === 管理科學系所 === 104 === In recent years, the economics has grown rapidly in the greater China area. The civil air transport industry is booming. As a result, the competition in the industry is getting fiercer and fiercer. Massive airline alliances have emerged since the late 1990s. After more than 10 years’ expanding, a situation of tripartite confrontation has appeared. Most of the top ranking airlines have become members of one of the three massive alliances in order to become more competitive in the airline industry. Though airlines in the greater China have lagged in becoming alliance members, there are still eight independent airlines that have joined alliances by now. The thesis attempts to summarize joining strategies by studying the case of several aligned airlines in Greater China area, and try to make suggestions to airlines that are not aligned yet in the area.