A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City

A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City

碩士 === 國立交通大學 === 管理科學系所 === 104

Bibliographic Details
Main Authors: Chang, Cheng-Lun, 江政倫
Other Authors: Chang, Chi
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/rd3bb7
id ndltd-TW-104NCTU5457075
record_format oai_dc
spelling ndltd-TW-104NCTU54570752019-05-15T23:08:42Z http://ndltd.ncl.edu.tw/handle/rd3bb7 A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City 品牌形象對於消費者的購買運動鞋意願影響之研究 —以新竹市大學學生為例 Chang, Cheng-Lun 江政倫 碩士 國立交通大學 管理科學系所 104 Chang, Chi Chen, Guang-Hua 姜齊 陳光華 2016 學位論文 ; thesis 84 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立交通大學 === 管理科學系所 === 104
author2 Chang, Chi
author_facet Chang, Chi
Chang, Cheng-Lun
江政倫
author Chang, Cheng-Lun
江政倫
spellingShingle Chang, Cheng-Lun
江政倫
A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City
author_sort Chang, Cheng-Lun
title A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City
title_short A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City
title_full A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City
title_fullStr A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City
title_full_unstemmed A study of the Effect of Brand Image on Consumer Behavior for Purchasing Sports Shoes—The Case of College Students in Hsinchu City
title_sort study of the effect of brand image on consumer behavior for purchasing sports shoes—the case of college students in hsinchu city
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/rd3bb7
work_keys_str_mv AT changchenglun astudyoftheeffectofbrandimageonconsumerbehaviorforpurchasingsportsshoesthecaseofcollegestudentsinhsinchucity
AT jiāngzhènglún astudyoftheeffectofbrandimageonconsumerbehaviorforpurchasingsportsshoesthecaseofcollegestudentsinhsinchucity
AT changchenglun pǐnpáixíngxiàngduìyúxiāofèizhědegòumǎiyùndòngxiéyìyuànyǐngxiǎngzhīyánjiūyǐxīnzhúshìdàxuéxuéshēngwèilì
AT jiāngzhènglún pǐnpáixíngxiàngduìyúxiāofèizhědegòumǎiyùndòngxiéyìyuànyǐngxiǎngzhīyánjiūyǐxīnzhúshìdàxuéxuéshēngwèilì
AT changchenglun studyoftheeffectofbrandimageonconsumerbehaviorforpurchasingsportsshoesthecaseofcollegestudentsinhsinchucity
AT jiāngzhènglún studyoftheeffectofbrandimageonconsumerbehaviorforpurchasingsportsshoesthecaseofcollegestudentsinhsinchucity
_version_ 1719140636649586688

Similar Items