An Application of AHP Analysis on Selection of Wafer Foundry for Display Driver IC Design House

• Main Authors: Kuo, Ren-Fan, 郭礽方
• Other Authors: Chiang, Chi
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/02589593746389188456

碩士 === 國立交通大學 === 管理學院管理科學學程 === 104 === Currently, the pressure of price reduction from the panel company and the emergence of red-supply chain cause the new challenge to display driver IC industry. This challenge includes upgrading technical skills, improving quality and cost down. However, because IC design houses are usually fabless, they have to outsource their production and manufacture to the wafer foundry. This makes a very closed relationship between the wafer foundry and its customer, display driver IC company. Therefore, the foundry is not only the product provider, but also the value creator. Now, it is essential issue for display driver IC companies to increase its competitiveness through selecting their strategy business partner, wafer foundry. Through expert interviews and literature review, this study adopts the methodology of Analytic Hierarchy Process (AHP) to develop the foundry selection criteria for the industry of display driver IC design. The selection criteria should take into account five dimensions (Delivery, Quality, Technology, Price, and Operational Management) and 18 guidelines. Then the selection weights the scores of dimensions and guidelines to develop alternatives and creates a robust selection model for the display driver IC design.