The Influence of Mobile Advertising on Consumers’Behavior of Mobile Purchasing - The Case of Taiwan College Students

The Influence of Mobile Advertising on Consumers’Behavior of Mobile Purchasing - The Case of Taiwan College Students

碩士 === 國立交通大學 === 管理科學系所 === 104

Bibliographic Details
Main Authors:	Huang, Chih-Ming, 黃志銘
Other Authors:	Chiang, Chi
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/66064341779921437135

Similar Items

The Study of Consumers’Behavior Intention in Participating Online Auction
by: Ying-Shuang Chen, et al.
Published: (2005)

Green Consumers’Behavior Decision Model Applied in Mental Accounting
by: Lee, I-Fan, et al.
Published: (2011)

A Study on the Intention of Consumers’Behavior on NFC Mobile E-Payment by the Theory of Planned Behavior─a Case of Mobile Phone Credit Card
by: Chen, Yi-Fan, et al.
Published: (2016)

Exploring consumers'behavior intension to green hotels-Moderating by consumers'environment concerns
by: Hui-YuChen, et al.
Published: (2017)

An Association Analysis Model for Mobile Advertising on Consumer’s Purchasing Behavior
by: Yi-Hui Chen, et al.
Published: (2015)

Mobile Advertising Influence Factor toward Consumer Purchase Intention
by: Zeng, Wei-Zhe, et al.
Published: (2015)

High concentrated alcoholic beverages’product attributes, and product involvement in relation to consumers’behavior intention
by: Yi-Fan Chiu, et al.
Published: (2013)

The Influence of Media Type of Mobile Advertisement on Consumer Behavior Model
by: Wei, Li-Fang, et al.
Published: (2015)

The Study on Consumers' Avoidance Behaviors of Mobile Advertising
by: SUNG, MAN-YU, et al.
Published: (2019)

The Research of Consumer Behavior to Mobile Phone Advertisement
by: Wu mei-hsiu, et al.
Published: (1999)

The influence of green marketing for mobile phone on consumers’ purchase behavior
by: Jou-Yin Chen, et al.
Published: (2011)

Factors influencing consumer acceptance of mobile advertising
by: Jung, Jong Hyuok
Published: (2013)

Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
by: Hsin-ying, Wu, et al.
Published: (2003)

The Influence Of Mobile Advertising Involvement, Advertising Attitude, And Purchase Intention On Corporate Performance
by: Li, Tilung, et al.
Published: (2012)

Mobile game product and consumer purchase intention
by: Huang,Hong-Chih, et al.
Published: (2018)

Effect of Consumer’s attitude to purchase intention-a study of apparel mobile advertising
by: Li-Hui Lai, et al.
Published: (2018)

The impact of mobile advertising and culture on purchase intention between Vietnamese and Taiwanese consumers
by: NGUYEN THI MY HANG, et al.
Published: (2017)

The research of mobile e-commerce on influence factors of consumer purchase behavior
by: Ma, Jing Xiao
Published: (2018)

Exploring the Impact of Mobile Advertising Characteristics on Consumers’ Advertising Attitude and Mobile Advertising Effect
by: YU, TA-CHING, et al.
Published: (2017)

The Impact of the Mobile Advertisement on the Consumer’s Decision Making of Buying House
by: YEH, CHIA-MING, et al.
Published: (2018)

The Influence of Product Attributes and Emotional Design on Advertising Communication Effect : Mobile Advertising as an Example.
by: Yuan-chih Huang, et al.
Published: (2013)

Advertising Behavior of Taiwan Mobile Application Developer
by: Chia-Yu Lin, et al.
Published: (2015)

The Influences of Mobile Advertising Format on Advertising Effects
by: Chen-An Huang, et al.
Published: (2008)

Consumer Response Intention and Purchase Intention to Mobile Advertisements: The Impact of Advertisement Channel and Design element on Perceives Perceptions
by: Ya-Wen Lin, et al.
Published: (2011)

Explore the Impact of Pop-up Advertisements towards the Purchase Intention of Mobile Online Consumers
by: GAO, DE-YA, et al.
Published: (2018)

Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation Analysis
by: Lin Hongyan, et al.
Published: (2017-06-01)

The Influence of Mobile Advertising in Social Networking Sites on User Purchase Intention
by: YU, PEI-HSIN, et al.
Published: (2017)

The Effects of Mobile Advertising Content and Communication Effect on Mobile Purchasing Intention
by: Chuan-Yu Yeh, et al.
Published: (2013)

The influence of consumer lifestyle on mobile advertising effects: A case study of mobile application
by: Yi-Chieh Tsou, et al.
Published: (2013)

A study on the mobile shopping of young consumers - The sample of college students in Taiwan
by: Liu, Yuan-Shun, et al.
Published: (2018)

Sports Brand Image, Advertising Effect and Consumer Purchasing Behavior.
by: Ting Hsuan Ming, et al.
Published: (2006)

The Study of the Theory of Planned Behavior to Investigate the Advertising Endorsers to the Consumer on Purchase Intention
by: Ming-wei Huang, et al.
Published: (2009)

The Acceptance Study of Consumers and Vendors on Mobile Advertising in Taiwan Night Markets
by: Hsi-Che Chang, et al.
Published: (2010)

Influences of Personalization and Placement of Mobile Advertisement on Advertisement Effect
by: Huang,Hong-Qing, et al.
Published: (2017)

A Study Of Theory Behavioral To Discuss Mobile Advertising For Consumers Buying Behavior
by: Hui-chun Liu, et al.
Published: (2013)

The Influence of Product Live video Advertisement on Advertising Impact, Purchase Intention and Attitude of Consumer
by: Ching-Ling Huang, et al.
Published: (2017)

Study of consumer behavior on purchasing virtual goods in mobile game
by: Yi Chun Lin, et al.
Published: (2019)

Applying ZMET to Unveil Consumers' Purchase Behavior of Mobile Applications
by: 陳詩佳
Published: (2015)

The Influence of Mobile Telecommunication Operator’s Smart Phone Marketing Mix and Service Quality on Consumer’s Purchase Intention
by: Chi-Chih Hsu, et al.
Published: (2011)

Impacts of Consumer Attitudes toward Mobile Advertising on Advertising effect
by: Sheng-pei Hou, et al.
Published: (2011)