| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 104 === This study aims to explore the growth strategy of the Taiwanese IC design company by undertaking the case study. Specifically, this study discusses how Taiwanese small and medium sized IC design companies make use of their own advantages to find a favorable position and develop the best competitive strategy to create opportunities, the steady growth and sustainable development, as facing the external pressure of catching-up competition by China IC design industry (i.e., so-called the “red supply chain “) and internal competition of major Taiwanese IC design companies. In addition, this study will investigate the case of “M” company to see how the focal company makes use of its own resources and technological capabilities to develop a unique core competence and sustainable competitive advantage strategy in the externally changing and competitive environment. Through such the case analysis, the current study provides a practical example of the company development process to make corporate managers to find their own position to survive and grow. Hopefully this study will evoke and create new thinking and strategy to the company.
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