A Study of the Willingness of Using IoT Applications: A Case of Smart Wristband

• Main Authors: Lin, Tzu-Lun, 林子倫
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/2dcs4r

碩士 === 國立交通大學 === 管理學院經營管理學程 === 104 === The Gartner Hype Cycle report in 2015 on emerging IT technologies mentioned that the IoT(Internet of Things) has already became the most popular one in “Peak of Inflated Expectations” stage, even higher than that of the Big Data. The scope of the IoT technology including smart city, smart factory, smart health care, smart transportation, smart building, smart home, smart retail and smart mobility. The smart wristband is a wearable device for people to interact with the IoT applications. The purpose of this study is to estimate the use intention by the user’s TRI (Technology Readiness Index) and the social influence. Moreover, we identified the kind of the customers should be considered first when company plan to develop and promote the new products, such as smart wristband. We found that TRI not only influences the use intension directly but also does that indirectly via the performance expectancy and effort expectancy, and the degree of the influence is different in various kinds of the age.