| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 104 === Chia Hsiung Light Company was founded in Hsinchu, 1981. It entered China market earlier than other competitors. And the main products of Chia Hsiung are Christmas decorative light bulbs. In the early 1980s, the economic environment in Taiwan has changed dramatically. For the purpose of decreasing cost, the traditional industries which were labor-intensive began to transfer their businesses to China, Southeast Asia, etc.
In early 1987, the Taiwan government prohibited the enterprises in Taiwan to invest in the firms in China. In order to understand the economic environment in China, the founder of Chia Hsiung Light Company, Mr. Yang, had to go to China through Hong Kong. He set up a factory in Guangdong, 1988. Then, he also shifted his businesses to China in 1990. To this day, Chia Hsiung Light Company has been the leading enterprise in the light emitting decorative lighting industry in China. It produces 50 million energy saving bulbs annually. Besides, 70 percent of products are sold to overseas markets.
As a result of the unique strategic vision of Mr. Yang, Chia Hsiung Light Company has performed well over many years. He has established his enterprise empire step by step. Moreover, he has also manage the companies by industrious and down-to-earth attitude. And those are the reasons why Chia Hsiung Light Company could be the striking one in the industry.
Chia Hsiung Light Company is the case in this study. And this study will introduce the courses of founding the enterprise, the tendency of low-carbon economy and the current state of the industry. Furthermore, according to the situation of company, it will also define the business orientation, the strategic objectives and the implementation plan. In the end, it will set an example to provide the strategies for facing the risk that affects the company or industry.
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