| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 104 === The research was to study how subjective well-being Influence willingness to pay for psychotherapy does. The purpose of this study was to investigate 1) Subjective well-being of EMBA middle and top managers; 2) Influences of willingness to pay for psychotherapy on subjective well-being; 3) Influences of willingness to pay for psychotherapy on demographic variable of EMBA middle and top managers.
The data collected from the questionnaire was analyzed through reliability analysis, validity analysis, descriptive statistics, and correlation coefficient, with a sample of EMBA students. Out of a total of 78 questionnaires sent out 67 responses were received.
The results of the study were that 1) 31.34% of EMBA middle and top managers are lower levels of subjective well-being; 2) It was discovered that the pay intention of self-pay treatments of counseling, medicine and medical material are moderately correlated with subjective well-being; 3) The pay intention of self-pay treatments of counseling, medicine and medical material are lower correlated with age and gender; 4) The scale of “WHO-5” and “willingness to pay for psychotherapy” are highly stable and reliable (Cronbach α = .896 and .910).
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