Evaluating the Helpfulness of Online Reviews
碩士 === 國立中央大學 === 企業管理學系 === 104 === With the developed of the Internet, the information no longer limited to transmit face-to-face. Consumer can acquire product information and online review from the internet. Online product reviews are important determinants of consumers’ purchase decision. Consum...
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ndltd-TW-104NCU051210412019-05-15T23:01:20Z http://ndltd.ncl.edu.tw/handle/w2nwuh Evaluating the Helpfulness of Online Reviews 網路評論之助益性評估 Yu-Jyun Siao 蕭聿珺 碩士 國立中央大學 企業管理學系 104 With the developed of the Internet, the information no longer limited to transmit face-to-face. Consumer can acquire product information and online review from the internet. Online product reviews are important determinants of consumers’ purchase decision. Consumers suppose that online reviews or electronic word-of-mouth (eWOM) is more useful because they generally trust peer consumers more than advertisers. However, the number of reviews on the Internet, consumers are hard to identify whether the online review is helpful or not. Therefore, this study tried to figure out how to evaluate the helpfulness of online reviews. This study use “ helpfulness” and ”online review ” for keyword to search for eWOM direct-related literatures. We sorted out the contents of the review characteristics (review depth and word count, quantity, quality, valence, review extremity and star rating), product type (search products and experience products, hedonic products vs utilitarian Product), reviewer characteristics (innovativeness , expertise) will influence the consumer to evaluate online reviews. Shiuann-Shuoh Chen 陳炫碩 2016 學位論文 ; thesis 28 zh-TW |
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zh-TW |
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碩士 === 國立中央大學 === 企業管理學系 === 104 === With the developed of the Internet, the information no longer limited to transmit face-to-face. Consumer can acquire product information and online review from the internet. Online product reviews are important determinants of consumers’ purchase decision. Consumers suppose that online reviews or electronic word-of-mouth (eWOM) is more useful because they generally trust peer consumers more than advertisers. However, the number of reviews on the Internet, consumers are hard to identify whether the online review is helpful or not. Therefore, this study tried to figure out how to evaluate the helpfulness of online reviews.
This study use “ helpfulness” and ”online review ” for keyword to search for eWOM direct-related literatures. We sorted out the contents of the review characteristics (review depth and word count, quantity, quality, valence, review extremity and star rating), product type (search products and experience products, hedonic products vs utilitarian Product), reviewer characteristics (innovativeness , expertise) will influence the consumer to evaluate online reviews.
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author2 |
Shiuann-Shuoh Chen |
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Shiuann-Shuoh Chen Yu-Jyun Siao 蕭聿珺 |
author |
Yu-Jyun Siao 蕭聿珺 |
spellingShingle |
Yu-Jyun Siao 蕭聿珺 Evaluating the Helpfulness of Online Reviews |
author_sort |
Yu-Jyun Siao |
title |
Evaluating the Helpfulness of Online Reviews |
title_short |
Evaluating the Helpfulness of Online Reviews |
title_full |
Evaluating the Helpfulness of Online Reviews |
title_fullStr |
Evaluating the Helpfulness of Online Reviews |
title_full_unstemmed |
Evaluating the Helpfulness of Online Reviews |
title_sort |
evaluating the helpfulness of online reviews |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/w2nwuh |
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