The Effects of Channel Selection on E-commerce with Product Package
碩士 === 國立中央大學 === 資訊管理學系 === 104 === Along with the escalating popularity of the Internet, consumers’ shopping behavior have also changed. Shopping on the Internet is an easy task for most young people. Nowadays, there are many e-commerce companies in Taiwan, and these operators usually use competit...
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ndltd-TW-104NCU053960622017-05-27T04:35:42Z http://ndltd.ncl.edu.tw/handle/52538657644978718193 The Effects of Channel Selection on E-commerce with Product Package 電子商務外包裝圖案對通路選擇之影響 Cheng Yang Li 李承洋 碩士 國立中央大學 資訊管理學系 104 Along with the escalating popularity of the Internet, consumers’ shopping behavior have also changed. Shopping on the Internet is an easy task for most young people. Nowadays, there are many e-commerce companies in Taiwan, and these operators usually use competitive pricing strategy. Therefore, most consumers do not have loyalty to any e-commerce site. Are there any different business strategies that these e-commerce operators can use? Amazon.com offered the “minions box” as a promotion tool in 2015. And it raises a question: “can packaging of goods changes the way consumers select sales channels in Taiwan?” This study attempts to understand this question through a pseudo experiment, where the perceived value model is used as the theoretical foundation, while “package presentation” and “perceived sacrifice” are the moderators. Data was collected through pseudo experimentation. SPSS 21 was employed as data analysis tools. Results reveal that: (1) Almost sixty to seventy percent subjects changed channel selection with beautiful product package; and (2) “package presentation” effectively moderate channel selection for subjects. 范錚強 2016 學位論文 ; thesis 52 zh-TW |
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碩士 === 國立中央大學 === 資訊管理學系 === 104 === Along with the escalating popularity of the Internet, consumers’ shopping behavior have also changed. Shopping on the Internet is an easy task for most young people. Nowadays, there are many e-commerce companies in Taiwan, and these operators usually use competitive pricing strategy. Therefore, most consumers do not have loyalty to any e-commerce site. Are there any different business strategies that these e-commerce operators can use? Amazon.com offered the “minions box” as a promotion tool in 2015. And it raises a question: “can packaging of goods changes the way consumers select sales channels in Taiwan?” This study attempts to understand this question through a pseudo experiment, where the perceived value model is used as the theoretical foundation, while “package presentation” and “perceived sacrifice” are the moderators.
Data was collected through pseudo experimentation. SPSS 21 was employed as data analysis tools. Results reveal that: (1) Almost sixty to seventy percent subjects changed channel selection with beautiful product package; and (2) “package presentation” effectively moderate channel selection for subjects.
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author2 |
范錚強 |
author_facet |
范錚強 Cheng Yang Li 李承洋 |
author |
Cheng Yang Li 李承洋 |
spellingShingle |
Cheng Yang Li 李承洋 The Effects of Channel Selection on E-commerce with Product Package |
author_sort |
Cheng Yang Li |
title |
The Effects of Channel Selection on E-commerce with Product Package |
title_short |
The Effects of Channel Selection on E-commerce with Product Package |
title_full |
The Effects of Channel Selection on E-commerce with Product Package |
title_fullStr |
The Effects of Channel Selection on E-commerce with Product Package |
title_full_unstemmed |
The Effects of Channel Selection on E-commerce with Product Package |
title_sort |
effects of channel selection on e-commerce with product package |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/52538657644978718193 |
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