| Summary: | 碩士 === 國立中央大學 === 資訊管理學系 === 104 === With the popularity of smart phone and an increasing concern for health and wellness, there are currently more than 100 thousand health-related mobile Apps available. How to raise user’s satisfaction and utilization in the highly replaceable App market becomes an important research area. This study uses technology acceptance model (TAM) to investigate how cognitive factors (perceived ease of use and perceived usefulness) and design factors (aesthetics, response time and information quality) affect college students’ satisfaction and intention on using health-related Apps. Two types of Apps, function-oriented and information-oriented, were examined in this study. A total of 150 valid questionnaires were collected from the students at a university of northern Taiwan during a three months period. Multi- regression model was used to analyze the data. The results show that (1) for function-oriented Apps, aesthetics and response time have significant effect on user satisfaction (p<0.05). User satisfaction has significant effect on continuance usage intention. (2) for information-oriented Apps, information quality has the most significant effect on user satisfaction(p<0.05). (3) There is mediating effect of cognitive factors on the relationship of design factors and user satisfaction. Overall, the results provide important references for Apps companies to develop appropriate health-related Apps for customers.
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