| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 104 === The photovoltaic industry in Taiwan focuses on manufacturing with a complete industrial chain. The main companies in the industry concentrate on producing silicon wafers and solar batteries. In terms of volume, silicon solar batteries are the main product in our national solar industry, with an output of 8.7GW in 2014. Since the price-performance ratio is high, our solar batteries are very popular in the international market ( 93% of the output are exported). Gintech , Motech and Neo are among the top ten photovoltaic factories globally. Silicon wafer is the second largest product in photovoltaic industry, and its output value is 19% in 2013. Sino-American Silicon and Green Energy are the two major manufacturers of silicon wafers, and they mainly supply domestically but are insufficient to satisfy the demand of the entire industry. So importing from abroad is still needed, mainly from China and Korea.
Our government started a “millions of solar houses” plan in 2012 to enlarge the use of renewable energy, expecting to reach the goal that the total capacity of the devices is 6200 MW in 2030. By expanding the demand to enhance the ability and actual result of the domestic system business, “Office to promote millions of solar houses” is founded in March, 2013. The office manages the related supporting measures, including promoting PV-ESCO mode and making more halls in government or private departments to set up photovoltaic generator systems.
This study focuses on Taiwan’s photovoltaic company, Gintech, with analysis starting from a diamond model to induce the conclusion that in Taiwan the upstream of the photovoltaic industry lacks silicon materials and the downstream of the industry lacks market development. These factors are harmful for the industry development. Then, the five force analysis of Michael Porter and the SWOT analysis are applied to studying the survival factors of the case company in the competitive environment. The results of the case study propose policies for the future development of the case company and suggest ways to create more business. The study recommends the case company, Gintech, should follow three policies: “based in Taiwan and look over the world,” “develop new technology to enhance battery performance,” and “recruit talent to sustain development .”
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