| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 104 === The specialty gases industry in its development covers many industries, from the steel industry, the heavy equipment industry, the plastics industry to today’s electronic technology industry. As their indispensable raw materials, the ample supply of specialty gases is absolutely critical for the operations and development of these industries.
With the changes in the industrial structure, specialty gases now are applied mostly in the high-tech electronics industry. Because Taiwan is the major manufacturer of high-tech electronics globally, she is among the world's top five specialty gases users. While the operational scale and available technologies are no longer the guarantee for greater profit. With the case study method, this study aimed at analyzing Taiwan specialty gases industry in the face of competitive pressures of globalization, in particular low-priced products from other countries, to address how companies can map out a strategy to seize the initiative and obtain competitive advantage.
The case studies is Ingentec Technology for which the researcher works. The case study, based on the five forces competitive strategy model and the SWOT matrix analysis, explores the company’s business environment. By observation, interviews, and secondary data analysis, the study discusses the case’s competitive environments and the key success factors in its management and development strategies. The results of the case study suggest the specialty gases company’s future development and business strategies as follows:
1. The case company should take a transformational strategy to expand its domestic market share by targeting at the biotech medical and other markets with special process development and to achieve greater economies of scale. By vertical integration and forming strategic alliances, the company may expand its market shares, achieving a expanded enterprises
2. Specialty gases industries can use the management advantages of Taiwan and overseas sales division of labor to enter and expand China and other Asia markets, with high quality partners providing localized services. Tighter vertical cooperation and integration also has the potential to provide greater added value to the customers, enhancing the company’s sustainability in the market.
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