| Summary: | 碩士 === 國立中央大學 === 客家研究碩士在職專班 === 104 === Social enterprise becomes well-developed gradually in Taiwan which voices for many social issues such as underprivileged groups, education and environment. Business combination between Buffalo Book Co. and social enterprise founded I Love You Rice Market which creates opportunities for Hakka rural education in Xinwu. Also, it hopes to develop the habit of reading in Hakka rural area which has big urban-rural gap in there and anticipates the local child can have the same education resources in urban areas. The analysis and evaluation for case study in the research is based on the Business Model Canvas proposed by Alexander Osterwalder and Yves Pigneur. The analysis and evaluation in the research are aimed to help social enterprise active development with innovative business model. The research collects data with adopts content analysis and in-depth interviews to achieve the research purpose. The research founded that cost structure has big effect on social enterprise operation when a social enterprise running with innovative business model, that is to say, it’s one of the keys to success for social enterprise. Moreover, Buffalo Book Co. takes land, child and share as the core values which echo the value of triple bottom line. The value also forms the main concept of practicing social enterprise. Supported By operating Taipei Buffalo Book Co. and I love You Rice Market; Buffalo Book Store in Xinwu Taoyuan can provide learning opportunities for disadvantaged children. The development of Buffalo Book Co. is based on the Hakka traditional culture, Qing Geng Yu Du which means people should work hard when they’re on duty and study hard when they get off work, and extends to the development of social enterprise. Meanwhile, it intends to perk up Hakka rural areas with new hopes and makes the dream of balancing the education gap between urban and rural areas come true.
Keywords: Hakka social enterprise, Triple bottom line, Innovation, Business model, Buffalo Book Company.
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