Study on brand value of state-owned enterprises-with China Steel Corporation

碩士 === 國立彰化師範大學 === 財務金融技術學系 === 104 === This article evaluates China Steel Corporation ’s economic value with financial data and public information. Base on Brand Finance Company Model, we obtained the brand value and we further adjusted the brand value by WACC and the growth rate of earnings. Then...

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Bibliographic Details
Main Authors: Hsieh, Tzu-Jung, 謝自榮
Other Authors: Wu, Ming-Cheng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/tb9qg6

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