A Study on Participation Satisfaction, Well-Being and Revisit Intention of Runners:A Case Study of the Tianzhong 2015 Marathon Taiwan’s Rice Heaven

• Main Authors: Lin,Tzu-Feng, 林子峰
• Other Authors: Wang, Shing-Wen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/btk6g7

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 104 === The purpose of this study is to discuss participation satisfaction, measure of contentment and revisit intention of runners in Tianzhong 2015 Taiwan Rice Heaven Marathon. It adopts questionnaire survey to collect relevant information, including Participation Satisfaction Scale, Contentment Scale, and Revisit Intention Scale. The 350 formal questionaries were issued and collected. The end result is 316 effective copies, eliminating the incomplete questionnaires. The effective response rate is 90%. The collected data are handled in line with SPSS, which are analyzed based on descriptive statistics, independent t-test, one-way ANOVA, pearson correlation, and multiple linear regression analysis. Statistical results and findings are concluded as the following: 1.The main group of the runners are males, age range between 31 and 40. The educational background are mostly college or university level. Most work at private enterprise. And they are from centeral-taiwan from Miaoli to Yunlin. The monthly income ranges between 20,000 to 40,000 NTD. The majority runners join this event for the first time and they are only here for the marathon during day time and go back home at night. 2.The runners with different occupation, residency, monthly income and participate times, has significant differences in participation satisfaction. The runners with different occupation has significant differences in measure of contentment as well. 3.Participation satisfaction and measure of contentment show significant positive correlation with revisit intention. 4.Participation satisfaction and measure of contentment have significant predictive ability on revisit intention. The results could be provided as suggestions for the organizers. Having better participation satisfaction and measure of contentment would affect runners’ evaluation and revisit intention. These results can be also offered as recommendations for the following similar events.