The Relationship between Compensation Program and Organizational Performance of R&D and Marketing: The Case Study of a Medical Device Company

• Main Authors: Tseng,Yu-Chen, 曾羽溱
• Other Authors: Chiang, Chia-Yu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/6w664h

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 104 === Most manufacturing sector in Small and medium-sized enterprises (SMEs) are OEM manufacturing in Taiwan. However as the economic globalization proceeds, Taiwan SMEs shall positively arise adding value of industry and build the “own brand” to increase the competitiveness. Marketing department contributes the sales revenue for the corporation; innovative products are the crystallization of wisdom of R&D department. Both are the index of market change and sustainable operation for Corporation. The purpose of this research is to analyze the data by means of the pay-performance sensitivity as the variable measure from the R&D department and Marketing department in individual company for clarifying the influence of the change of compensation system on Organizational Performance. The case study is the Medical Device Company belongs to Biomedical Industry which is promoted and counseled by government recently. In Biomedical Industry, the most important intellectual capital is human resource, innovation and R&D. There are 12 research periods for each year, starting from 2011 to 2015, having a total of 60 months. This research results shows that the pay-performance sensitivity can be significantly increased by use of new compensation program compared with old one in the R&D department and Marketing department. In other words, the new compensation program has much more incentives to encourage employees, and then improve organizational performance, that verifies that compensation program and organizational performance has significant positive effect. The results of this research could complement the insufficient references in previous studies, and the objective evidence can be used to modify the compensation program in the future. Moreover, it might provide an important basis for the transformation of small and medium enterprises in Taiwan.