The Influence of Decoys and Negative Emotions on Consumer Purchase Motivations, Purchase Intentions, and Loyalty: Uni-President Rui-Sui Fresh Milk as an Example
碩士 === 國立東華大學 === 企業管理學系 === 104 === Food issue is a common topic in local and international media; in modern society, food safety also has been getting more and more attention among consumers. Consumers tend to hold a negative view toward those reported dishonest food manufacturers and reduce t...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d29y29 |