A Case Study of Car Long-Term Leasing Market Development-Hualien District as Example

• Main Authors: Chih-Hung Chien, 簡志宏
• Other Authors: Chien-Nan Chen
• Format: Others
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/q932b8

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 104 === Taiwan's auto sales in a competitive environment, long-term car rental company has become a new choice in purchasing the line number of the vehicle, regardless of the overall market or regional market its acceptance had been getting higher and higher, in the definition the market can understand very different overall market and regional markets, and through industry analysis theory and Michael E. Porter slightly generic competition policy, to illustrate the characteristics of the industrial structure and regional markets in Hualien, make some analysis to understand the appropriate industry management per policy. Take the case study method, described a case of Lawsuit via chart analysis for each case using the long-term car rental favorable advantages, the company found a case in Hualien market homogeneity, summed up the core issue of research information effectively, and to establish a method to facilitate policy slightly Hualien enter the regional market long-term car rental industry.