A Study of the Element of the Tour Planning and Customer Leisure Benefit of Religious Tourism

• Main Authors: Li-Ying Chang, 張麗英
• Other Authors: Chien Yu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/07625728189249028304

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 104 === 　　In this study, using Kano’s Model in a religious tourism to measure the the relationship between quality factors and customer’s recreation effects and classified as “attractive quality” “one-dimensional quality” and “indifferent quality.”Empirical studies have shown that: 1. Religious tourists think “personal benefit” is higher than "social benefit". 2. Age show significant difference among customer leisure benefit. 3. Based on quality improvement indicators, the factors of the religious tourism guide has religious belief, local tasty food, design a travel itinerary with religious activities or during a ceremony could increase satisfaction and friendly facilities could reduce dissatisfaction.