| Summary: | 碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 104 === I-Lan with her abundant resources creates a lot of community organizations of various kinds. In order to work toward sustainable development and to solve local social problems, many of these organizations take their steps to become community-based social enterprises. However, because of the fresh concept of the community-based social enterprise and different management strategies, the effective management objectives of these enterprises are vague in achievements. Establishment of a systematic evaluation results in performance indices turns out to be an approach for community-based social enterprises to assess their status quo and to create high performances.
The major purpose of this research is to propose effectual performance indices and to evaluate the performance of the community-based social enterprise in I-Lan County. The variables studied include: (1)Economic aspect, includes income, labor productivity, income besides trade and profit; (2)Social aspect, includes numbers of vulnerable employees and community interactions; (3)Environmental aspect, includes, regional improvement and attractiveness; (4)Marketing aspect, includes marketing activity, marketing channels, market share and numbers of visiting customers; (5)Research and developmental aspect, includes types of and investment on research and development; (6)Employee aspect, includes incentive manner, training and progressing frequency. Information obtained from 58 community-based social enterprises via I-Lan non-profit organization in 2014 and 2015 by on site questionnaire interviewing and data collected from 58 community-based social enterprises are transferred to scores by applying distribution probabilities times 100. Factor analysis is applied to establish the important facets of management performance and to establish an integrated index. Community-based social enterprises surveyed are then ranked according to their performance evaluated by the index of each aspect.
Five facets are extracted in this study, namely, (1)Input and Output (35.53%), includes business income, labor productivity, market share and profit; (2)Marketing Training (28.26%), includes marketing channels, marketing activity, numbers of participating in public training courses; (3)Community Growth (14.13%), includes regional improvement and investment on research and development; (4)Community Promotion (11.66%), includes numbers of visiting customers and income besides trade; (5) Welfare employment (10.42%), includes number of welfare employees.
This research establishes the individual performance index of each aspect studied and an integrated index for I-Lan community-based social enterprises. The rank of these enterprises arranged according to the index scores reveal the weakness of them in aspects evaluated and provide approaches for improvement to promote self competition and achieve goals of high performance.
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