以行動服務整合模式探討使用者行動遊戲之使用意願

• Main Authors: Ai-Ting Wu, 吳艾亭
• Other Authors: Chris K.W. Su
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/78393744001736170769

碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 104 === Mobile Service is popular, mobile device can use APP in anytime and anywhere. Downloads of APP will create more than $770 billion in revenue. Therefore, the study will create the "Investigation on the Mobile Service ", provide a reference guide for design APP mobile game of the local. In this study, revised Delphi verification of “Development Guidelines of Mobile Games APP Interface”. The specialists had Choose the goal of the mobile game, which was Hearthstone: Heroes of Warcraft. Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) was foundation set up "Investigation on the Mobile Service" for Behavior Intention of the Mobile game. In this study, mobile device is common, more and more the elderly used the mobile device for mobile game. So mobile game will be design, which consider the elderly in the future. Information Quality and System Quality will be stabilizing and positive, which will impact on the Behavior Intention. If mobile game doesn’t have Playfulness and virtual community, which cannot impact on the Behavior Intention.