客戶對網路投保壽險意願之研究

• Main Authors: Meng-Tsun Chung, 鍾孟村
• Other Authors: Pai-Lung Chou
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/23177599498587507153

碩士 === 國立高雄第一科技大學 === 風險管理與保險研究所 === 104 === Since June 2014 FSC proposed financial plan 3.0 for banking, insurance, securities and other financial industries and promote digital technology, in which the insurance area, the only places exempt electronic documents identification method to increase network coverage and increase the types of goods, insured amount is development focus. Insurance e-commerce platform provided network infrastructure through public conduct insurance contract, marketing, service, network coverage as an important core. This paper mainly explore correlation between Taiwan''s e-commerce online insurance, the public trust is subject to risks and habits of three factors in turn impact on insurance. The results showed that respondents were part of the basic information variables will cause the insurance association online, the public statistical variables of age, gender, marital status, educational background, marital status, family size, personal income, the average household paid premiums and the average holding per family policy reasons for variables such as the number, it will make a difference to the perception of online insurance.