| Summary: | 碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 104 === According to the 2012 survey by 104 business network, and there have 45 percent of office workers want to start their own business. Therefore Taiwan formally entered the era of micro-entrepreneurs. Recently hot topic is to join affiliate or start a small business, and it characterized by small-scale and low assets, and that it can retain the ability to respond flexibly, high mobility, operating elasticity etc of majority micro-enterprises. Over 90 percent of office workers believe that the success of micro-entrepreneurs should possess adequate professional skills and good communication . How to strengthen the competitive advantage and continue to survive in the market of Micro enterprises, the important key is how to use resources and to enhance competitiveness. The study will be presented in micro-enterprises, that how to make the success in business and improve business performance.
This research direction mainly micro enterprise entrepreneurs how to respond to changes in the environment to strengthen the pluralistic own advantage. First discusses the relevant literature theory facet of innovation, entrepreneurship and brand image to summarized and presented research framework of the three facets for innovation, entrepreneurship with brand image. Through are physical store managers for case interviews, and another key issue for the business success of micro-enterprises to carry out cross-case analysis. Finally, as a model for verification and confirmation of Micro-Entrepreneurs.
In this study, the selection of three different performance types of vendors to case studies respectively. Through was case interviews to understand the entrepreneurial course. The results found that micro-entrepreneurs choices of Entrepreneurship sectors and they select relevant prior work experience in interpersonal relations, professional knowledge and skills to identification of opportunities and ability to integrate resources, brand image, innovation and social networking opportunities in the entrepreneurial on the future performance in entrepreneurship process.
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