訊息呈現方式對選擇行為反應之影響:選擇集大小與時間壓力調節捷思效果的探討
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 104 === How can a brand catch consumers’ eyes? It is believed that consumers prefer visual depiction of information in a product assortment whether size of choice set is big or small. Visual depiction makes decision making faster, easier, and consumers feel more...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sxpv5g |