行動產品的銷售模式

• Main Authors: Feng-Ying Fang, 方豐盈
• Other Authors: Tsuen-Ho Hsu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/89156847587359200362

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 104 === The competition of communication technology and sales marketing among Taiwanese mobile phone industry has been intensified. For in-depth insight into the connotation of customer service value of mobile phone by A Telecom, this research will probe into mobile products’business model of A Telecom based on references and interviews of managing operators in order to study sales model in real market operation. Therefore, having the data of interviews analyzed and inducted can come to conclusion and structure of overall product sales model of A Telecom. In this study, by summarizing the core theory and references association can obtain the following findings: First, this case study analyzes sales model evaluation index based on both products and client sides and found that the outcome varies in different sales patterns and marketing regions. Secondly, concluding the above studies indicates some of the most effective way of marketing: provide tariff concessions on variety of mobile products, integrated products services, launching products experiencing presentation and expanding ways of managing as well as marketing place. The research also offers some suggestions about marketing sales models of A Telecom''s mobile products: First, to focus on the combination of mobile broadband and medical industry. Second, to integrate mobility with logistics. Third, to give a discount on end devices of mobile products. Fourth, and also the last mentioned, to adopt basic strategies of product management. Hoping that researchers can pour in more efforts and studies related to the field in the future.