The Study of Consumption Experience and Perceived Value of Kaohsiung Public Swimming Pool Consumers.

• Main Authors: Shiu,Su-Ching, 許素卿
• Other Authors: Huang,Mei-Jen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/78597541815241495139

碩士 === 國立高雄師範大學 === 體育學系 === 104 === The purpose of this study was to understand public swimming pool consumer's experience and perceived value in the Kaohsiung area, Whereby the analysis of different population various consumer experience and perceived value differences as well as its relevance. This study was quantitative research orientation, Using A questionnaire to study public swimming pool as main object in the Kaohsiung area, to collect informations and use the obtained effective data by descriptive statistics, Independent sample t test, One-way analysis of variance and Pearson product-moment correlation to feed Statistical analysis. The following conclusions: (1)Sample structure: swimming pool in the Kaohsiung area mainly consumers were male aged 51 to 60 years old and 15 to 19 years old. Undergraduate monthly spending was about 5,000 NT. The approach spending time was weekdays from 5:30 to 9:30am. The average of going to pool was 4 or more times per week, 2 hours per time and close to home as the main choice considerations. The consumption patterns by a full fare including insurance -based. (2)The result for Kaohsiung public swimming pool consumption experience rating was only moderate. The perceived value of consumer in Kaohsiung swim pool was above moderate. (3)There was significant correlation between consumption experience and perceived value in Kaohsiung swimming pool . (4) According to the results, we make suggestions for the public swimming pool operators to improve operational effectiveness and stimulating the development of sport industry. Key word：Public swimming pool, consumption experience, perceived value